http://www.theguardian.com/media/2014/jan/29/itv-pay-tv-channel-sky-itv-encore
ITV wants to continues its strategy of reducing its reliance on free-to-air advertising by announcing rollout of ITV Encore. Almost 10years ago ITV saw its fail of pay-tv as ITV digital, ITV Encore is hopefully going to provide success for ITV as it'll be showing ITV's most popular drama shows. From next year ITV will also populate the channel with original commissions.
I believe that it may not do too well and could potentially fail, its last attempt at a similar product was terrible and failed, this article doesn't state much new about this channel but that its for TV drama shows so I think ITV is wasting time and money into this project.
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